As people say, a business without a sign is a sign of no business. After all, it doesn’t matter how great your products or services are—if no one knows about them, your company won’t stay afloat. The best way to let your presence be known is through some good old signage.
That being said, not just any sign will do. As one of the most visible parts of your business, good signage creates a positive first impression on people—and makes them more likely to become patrons.
If you’re looking for an ideal signage for your business, consider brass. As a brass sheet metal supplier will tell you, this alloy made of copper and zinc offers many crucial benefits that make it an attractive and durable signage.
Brass has a signature gold color that lends your signage a sophisticated look without costing a fortune. Various metals can also be added to brass to create interesting hues, including silver and reddish gold. With such a palette of colors, your business sign will be anything but plain.
A business signage gets a lot of abuse—after all, it hangs outside 24/7, making it totally exposed to the elements. As such, the material you choose for it should be resistant to problems such as corrosion, so it can look its best for as long as possible. In fact, there are also variants of brass that are resistant to damage caused by saltwater, making them ideal for seaside storefronts.
Gets Better with Age
Variants of brass with high copper content usually develop a patina over time, a kind of protective layer that prevents the alloy from corrosion. As such, its color may morph over time, creating a beautiful, vintage-like look. A signage that only gets better with age? Who wouldn’t want that!
Malleable and Ductile
Brass’ malleability and ductility also makes it very versatile. If you want to be creative with your signage design, brass gives you the freedom to experiment with different styles.
In business, as in in life, first impressions matter. That’s why your choice of signage should not be taken lightly. For entrepreneurs looking for signage that makes an impact, brass is the way to go. And if you need a supplier for this alloy, be sure to work only with trusted companies that have a wide range of products including brass channel pieces and plates.
Metal Profile: Brass, thebalance.com
What Is Brass?, chemistry.about.com